We find it hard and time-consuming to produce a product reel on social media. We recommend preparing a video in a 9:16 view format adding text, graphical animations, and sound to it. This format works best for Tiktock too. We typically use Adobe Premier Pro and Adobe Rush to create a video. Once the social media video is ready. you can create a post in the Meta Business suite. Upload the video and you will an option to convert the video into a reel.
Here is the video example from our beach candle shoot created in 9:16 format
See how this video has been converted